How to improve Google Search Ranking?Do you know what one of the easiest ways to increase your rankings are? Well, if you look at a site called Mashable.com they rank for almost everything on Google. They don't have as much authority as TechCrunch.com, because TechCrunch has so many more back links, but what I can tell you is, Mashable does a much better job of internal linking, and that's why they rank so high.
Hi, everyone. Today, I am going to teach you how to
increase your rankings through internal linking. If you look at neilpatel.com,
you will notice that he rank really high for terms like online marketing. He is
on page one. You are probably wondering, how did I do this? It wasn't through
building links through external sites, in which other websites are linking to him.
It was mainly through internal links.
Every time he writes a blog post about online
marketing, he made sure that he link to his main guide that discusses what
online marketing is. The next thing you want to do is link within your sidebar.
If you look at any blog post page, on neilpatel.com, and you scroll, you will
notice that in the sidebar, he link to all his guides. One of them is on online
marketing. As you can see on neilpatel.com, that link is visible, and it's
pretty much on every single page in neilpatel.com.
By passing a lot of internal links to that page,
it's telling Google that, value that page and feel it's important, and for that
reason Google is like, okay, because you are putting so much emphasis on this
page, we should rank it higher than your other pages. Now, the key with doing
this is, you can't have this link hidden, so some people like putting it in
tabs, or shoving it really in small text, or font size, or making it invisible.
You don't want to do any of that stuff. That doesn't work well. That worked in
the early 2000s. That stuff now can hurt you and get you penalized. You want to
make sure the link is visible, and it's on every major page of your site.
So, all you have to do is follow two steps:
(1) Link
within your content, and when you are doing this, don't always use the exact
keyword. Make it flow natural. Just don't use the keyword you want a rank for.
By putting too much anchor text in there, the anchor text being the keyword you
want a rank for, sometimes you will notice that your rankings will actually
drop. So, by making it more natural, Google will notice that, and your rankings
will rise faster.
(2) The second thing is: make sure you are linking to your most important pages, within your sidebar of every page.
That's it.Follow those two steps, and you will rank higher
through internal linking. So that's
it. Make sure you comment below if you have a question, I can help you with
strategies for your business. And of course, if you enjoy this article, make
sure you comment, share. Thank you very much.
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